Sunday, June 19, 2011

Alzhemier's being forgotten

While surfing the net I came across Tom Hussey's Novartis "Reflection" Campaign. The photographs portray an elderly person looking in the mirror at the reflection of their younger self. The talented photographer shot this campaign for the Exelon Patch, which is used to treat mild to moderate Alzeheimer's dementia. The poignant photographs draws an intense anguish for the lives of the elderly battling and affected by Alzheimer's. With cancer growing rapid in the U.S, the adversity of Alzheimer's is sometimes left in the dark.  

According to the Alzeheimer's Asscociation website, Alzheimer’s is the sixth-leading cause of death in the country and the only cause of death among the top 10 in the United States that cannot be prevented, cured or even slowed.  

The risk and long-term affects of Alzheimer's not only affects the person with the disease but also family and friends. As seen in this fictional film, My Name is Lisa, about a 13 year old girl coping with her mother's battle with the disease. It's produced by Sheltonfilms and directed by Ben Shelton. 

Alzheimer's should not be forgotten and if you would like to learn more about the disease and ways to spread awareness visit Alzheimer's Association

No comments:

Post a Comment

Related Posts Plugin for WordPress, Blogger...